My Cart


    We're going to get Intoxicated this summer


    Our new FETISH collection


    Improved fit underwear

  • Swunderwear®

    Swimwear & underwear-in-one

The LEADER brand takes inspiration from the needs of the modern man. How he lives, plays and relaxes. With his fast-paced life and constant being on the go, he needs a clothing brand that keeps up with his demanding lifestyle.
Designed with comfort and durability in mind, LEADER garments are ideal for clubbing, private parties, chilling out and working out.
Founded in 2016, the luxurious LEADER brand and our famous torch act as a reminder to its wearer that leaders take control and create their lives whereas followers let life happen to them. Take control of your life - Be A LEADER.

From the blog

LEADER is available in Dallas

LEADER is available in Dallas
Posted on
LEADER is now available to purchase at Skivvies Dallas in Dallas. Skivvies Dallas store is located on 4001 Cedar Springs Road.

SS18 Collection - Intoxicated available online

SS18 Collection - Intoxicated available online
Posted on
Our Spring/Summer 2018 collection called Intoxicated is now available to pre-order online. Intoxicated will be available in our reseller stores from March onwards. 
The LEADER Red Label range of kink inspired fashion, harnesses, jockstraps, and BDSM accessories is a must-have for fans of BDSM, S&M and more. Each item is uniquely tailored for a sexy, supportive and flattering fit.
The Intoxicated collection is inspired by the little luxuries in life that intoxicate us with feelings of happiness, good times, summer, love and friendships.


Sold Out